Let’s Take Your Book

From Online to On Shelves Without Losing Creative Control

We help authors get into bookstores, libraries, and specialty stores — while keeping your rights and your royalties.

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Your book in the real world.

You're worried that your book will be stuck online. Maybe you’ve done the hard part — writing, publishing, even promoting. Yet it feels like your book is invisible. You’re buried under algorithms, lost in a sea of titles, and tired of marketing into the void.

You didn’t pour your heart into your story just for it to sit unseen. You want real readers, real shelves, and real validation as a professional author.

Sign Me Up

Your book is stuck online.

At Vendela Publishing, we partner with fiction and nonfiction authors to move from online-only to in-store visibility — without the sky-high prices of most hybrids or the loss of control that comes with traditional deals.

Our process is simple:

  1. Start with our Book Health Check

  2. Get a professional assessment

  3. If we’re a fit, we publish and distribute your book worldwide — with ongoing marketing support

Sign Me Up

Published Books

A Community of Difference

Our weekly calls are a fantastic place to stay accountable, get support, and get ideas on how to expand your work.

Our Authors are always surprised by all the ways they can submit for awards, grow a network, and have fun along the way.

We support each other, share what works and what doesn’t, and everyone loves our evening sessions.

Here’s a testimonial from Author Calvin Shwartz

What Authors Love About Vendela Publishing

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What Authors Love About Vendela Publishing 〰️

  • Lana has helped me to move forward with writing a book I’ve fiddled around with for 20 years. Lana is just what I needed. This wannabe author might just be one soon.

    Elaine Anwander

  • I have wanted to be a successful author for a number of years now, but lacked a road map of how to turn my writing into something publishable and marketable. Lana offers the knowledge and steps needed to turn a concept into a manuscript. I would highly recommend Lana to anyone who is ready to turn the dream of being a successful author into a reality. 

    Laura Stewart

  • Lana shares great information from her years of editing with a big publishing house—specifics for successful books that many writers wouldn’t hear about otherwise. Highly recommend.

    Ann Crawford, author of Bazoomerangs

  • Lana is exquisitely knowledgeable in all areas of novel planning, writing, producing and marketing! And she's deeply committed to her client’s success.

    Julia Stege, The Magical Marketer

  • When met Lana, I only had a draft of a novel I’d written about 20 years earlier and gave up on, and I had nothing published other than magazine articles. Today, I have 7 published novels (including the one I gave up on), all published by traditional, royalty-paying publishers.

    Elva Cobb Martin, Former president of the SC Chapter of ACFW

  • I say this without hesitation—I am a better writer thanks to Lana. She is a consummate professional and a pleasure to work with.

    Gloria Galloway, author of Amber’s End

How We Take Your Book From Online to On Shelves

Phase 1: Book Submission

$197

Submit your edited manuscript for a two-step review. You’ll get a 16-page professional report with feedback and marketing insights — yours to keep whether or not we publish.

    • Send us your professionally edited manuscript (Word or PDF)

    • We review it with advanced analysis software + acquisitions team evaluation

    • You get a 10-page professional report with feedback and marketing insights — yours to keep whether or not we publish

    • If accepted, we’ll offer a contract. If not, you’ll get clear guidance and can resubmit (most publishers won’t give a second chance — we do)

Phase 2: Production 

$1,799 Deposit

Once accepted, we prepare your book for global distribution to 39,000+ retailers and libraries, and provide a $1,000-value Marketing Pack to boost visibility from day one.

    • Paired with a personal Account Manager

    • Cover prep help or vendor recommendations

    • Formatting quality check

    • Upload to Ingram for 39,000+ retailers and libraries (plus optional Large Print/hardcover editions)

    • SEO-optimized back cover + metadata

    • We will schedule five live local events for you.

    • Customized Marketing Pack (subtitle ideas, reader hooks, podcast prep, email scripts, hashtags, and ad-ready phrases — $1,000+ value)

Phase 3: Ongoing Support

$100/Mo. for 12 Months

Join our Marketing Mastermind Community for monthly training, expert guidance, and collaboration opportunities to keep your book selling long after launch.

    • Access to our Marketing Mastermind Community

    • Monthly training calls, visibility tips, and encouragement

    • At the end of 12 months, you can choose to stay on or drop down to our $37 maintenance rate.

You stay in control. Keep all your royalties. Choose your own cover designer, editor, and formatter. We guide. You decide.

Get My Book Health Check
View A Sample Health Check

Hey, I’m Lana and I’m Here for the Authors Who Deserve More

I know what it feels like to pour your heart into a book and still struggle to get it into readers’ hands. I’ve been there — as an award-winning author, ghostwriter, and publishing coach for over 30 years, I’ve seen every side of this industry.

I started Vendela Publishing because authors deserve more than algorithms and sky-high hybrid fees. You deserve real bookstore and library access, full creative control, and a partner who believes in your work as much as you do.

Over the years, I’ve helped hundreds of authors take their manuscripts from “almost there” to respected, shelf-ready books that stand tall in the marketplace. My passion is simple: making sure quality books get the recognition they deserve — and that the people who write them feel like the professionals they are.

Book A Call With Lana

FREQUENTLY ASKED QUESTIONS

  • At Vendela, our philosophy is simple: you wrote the book—you deserve the earnings. That’s why we never take a percentage of your royalties.

    Traditional publishers and hybrids often claim a share of every sale, but we believe your creative work should stay fully yours. Instead, we charge a modest monthly membership fee that covers professional publishing, global distribution, and ongoing author support.

    This model frees you to:

    • Keep all your book income—no hidden deductions.

    • Retain full creative control—your vision guides the project.

    • Access real publishing advantages—from bookstore and library distribution to award eligibility.

    Our success depends on your success—not on cutting into your royalties. We grow when our authors feel proud, accomplished, and supported in their writing careers.