For Impact and Income
We Create Books
We are the UN-traditional publisher that builds career authors. Our leverage system will get your book into bookstores, libraries, and specialty stores — while you keep your rights and your royalties.
Your book in the real world.
Your book is good. People love it.
But you’re worried that your book will stay stuck online, invisible in a massive marketplace. You’ve spent so many hours writing, polishing, and editing, but now you’re buried under algorithms, lost in a sea of titles, and tired of marketing into the void.
You didn’t pour your heart into your book just for it to fade away in obscurity. You want real readers, real shelves, and real validation as a professional author.
We get it. You see, we’re authors, too.
That’s why we are a collaborative traditional publisher that forms strategic partnerships with our authors. We work together to establish you as a career author.
You want a fair shake.
At Vendela Publishing, we are the UN-traditional publisher who partners with our authors to get them access to In Real Life spaces — without the sky-high prices of most hybrids or the loss of control from gatekeeping Old-World traditional deals. Vendela is a publisher who will believe in you and provide concerned support, community connections, and continuous guidance.
Our process is simple:
Start with our Book Health Check
Get our professional assessment
If we’re a fit, we publish and distribute your book worldwide — with ongoing marketing support, community connections and continuous guidance.
We build career authors.
Published Books
Our Authors Love Us
Harry Martinez spent years believing that writing a book was simply a matter of putting words on paper and getting the story told. Like many authors, he discovered that publishing is an entirely different challenge. With Vendela Publishing, he found not only a pathway to publication but also a community of professionals and fellow authors who understood the journey. He found experienced people to turn to, learning from the successes and mistakes of others, and realized that authors don't have to navigate the complex world of publishing alone. What stood out most was his appreciation for the ongoing support, shared knowledge, and collaborative environment that helped transform publishing from an overwhelming solo endeavor into a process guided by expertise, encouragement, and real-world experience.
“I was coming in from the ground up, and they were willing to work with me. It's been a wonderful experience, and I'm truly appreciative and grateful. When I received the Marketing Packet, I knew right then and there... these people know what they're doing." ~ SGM (Ret.) Harry R. Martinez, Author of One is a Warrior
Scott entered publishing intending to self-publish after discovering how difficult it was to secure an agent and a traditional publishing deal. Like many experienced professionals launching a first book later in life, he found himself caught between doing everything alone and surrendering rights and royalties to a traditional publisher.
Vendela provided a third path: professional publishing support, marketing guidance, distribution, and credibility while allowing him to retain ownership of his work. Today, Scott views Vendela as a unique "middle way" that combines the best aspects of publishing with author control.
"If I have a publisher who's calling speaking venues, I'm differentiated from other authors. You've created this clever middle way in this new publishing environment." ~ Scott Reisfield, Author of Greta Garbo: The Rise of the Modern Woman.
Laura Jo came from a publishing background but recognized that book publishing operates by an entirely different set of rules. What attracted her was not simply the ability to publish a book, but the opportunity to join a focused community of serious authors. She found a publisher that believed in her work, invested in her success, and surrounded her with fellow writers committed to growth. For Laura Jo, Vendela is more than a publishing company—it is a professional community designed to help authors build long-term careers.
"Vendela doesn't just publish books. It publishes books it believes in. Here's a company that believes in me and is going to see me to my best success." ~Laura Jo Brunson, Author of Thistle Nook Secrets
What Makes Us
UN-Traditional?
You stay in control. Keep all your royalties. Choose your own cover designer, editor, and formatter.
We guide. You decide.
Phase 1: Book Submission
$197
Submit your edited manuscript for a two-step review. You’ll get a 16-page professional report with feedback and marketing insights — yours to keep whether or not we publish.
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Send us your professionally edited manuscript (Word or PDF)
We review it with advanced analysis software + acquisitions team evaluation
You get a 10-page professional report with feedback and marketing insights — yours to keep whether or not we publish
If accepted, we’ll offer a contract. If not, you’ll get clear guidance and can resubmit (most publishers won’t give a second chance — we do)
Phase 2:
Production
$2500 Deposit
Once accepted, we prepare your book for global distribution to 39,000+ retailers and libraries, and provide a $1,000-value Marketing Pack to boost visibility from day one.
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Paired with a personal Account Manager
Cover prep help or vendor recommendations
Formatting quality check
Upload to Ingram for 39,000+ retailers and libraries (plus optional Large Print/hardcover editions)
SEO-optimized back cover + metadata
We will bring you five warm leads for live local events.
Customized Marketing Pack (subtitle ideas, reader hooks, podcast prep, email scripts, hashtags, and ad-ready phrases — $4,000+ value)
Phase 3:
A Guided Year
$149/Mo. for 12 Months
Join our Marketing Mastermind Community for monthly training, expert guidance, and collaboration opportunities to keep your book selling long after launch.
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Access to our Marketing Mastermind Community
Monthly training calls, visibility tips, and encouragement
At the end of 12 months, you can choose to stay on or drop down to our $37 maintenance rate.
Clients Reviews About Book Health Checks
This Book Health Check was exactly what I needed and an unbelievable value at many times more than the price. I received a comprehensive report that surpassed my wildest expectations. In this world of hyped-up promises, Vendela is the exceptional exception. No hype, no upsells, just invaluable, actionable feedback.
~M.Bollack
I would highly recommend writers to take advantage of this writing aid. It gave so many suggestions in making the most of a manuscript, all leading back to what you are teaching us!
~P. Lynne Hutchins
Hey, I’m Lana and I’m Here for the Authors Who Deserve More
I know what it feels like to pour your heart into a book and still struggle to get it into readers’ hands. I’ve been there — as an award-winning author, ghostwriter, and publishing coach for over 30 years, I’ve seen every side of this industry.
I started Vendela Publishing because authors deserve more than algorithms and sky-high hybrid fees. You deserve real bookstore and library access, full creative control, and a publishing partner who believes in you and supports you as a career author.
Over the years, I’ve helped hundreds of authors take their manuscripts from “almost there” to respected, shelf-ready books that stand tall in the marketplace. My passion is simple: making sure quality authors get the recognition they deserve as the professionals they are.
That makes us the UN-traditional publisher that truly cares about our authors. We walk with you every step of the way after the book comes out, as long as you want. We are author-owned and operated.
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No. We evaluate manuscripts for quality, marketability, and fit. Our goal is to help serious authors build successful careers, so we are selective about the projects we take on and accept about 50% of submissions.
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Amazon is a platform. Vendela is a publishing partner.
Amazon provides tools for uploading a book. Vendela provides guidance, distribution, education, community, marketing support, bookstore and library strategies, and ongoing assistance designed to help authors build a sustainable career.
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For many publishers, publication is the finish line. For Vendela, it's the starting line.
After publication, we help authors become visible with training, speaking engagements, marketing strategies, and long-term career growth with our Guided Year support.
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Vendela operates on a transparent author-investment model. Authors pay for professional publishing services, education, support, and career development. This allows authors to keep their rights and royalties while receiving ongoing assistance long after publication. Part of the cost is to cover production, but most of it is to provide massive support through training and hands-on public relations.
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What happens after my book launches?
Vendela: Let's talk about bookstores, libraries, speaking, podcasts, media opportunities, and your next book.
Vanity Press: Your publishing package is complete. Additional services are available for purchase.
Who owns my book rights?
Vendela: You do. Always.
Vanity Press: Depends on the contract.
Who receives the royalties?
Vendela: You keep them.
Vanity Press: Often shared, reduced, or offset by fees.
Will someone help me market my book?
Vendela: Yes. Marketing guidance and training are built into the relationship.
Vanity Press: Usually available as an additional paid service.
What if I want a long-term publishing partner?
Vendela: That's exactly what we're designed to provide.
Vanity Press: Most relationships end after publication.
How selective are you about manuscripts?
Vendela: We evaluate quality and fit before acceptance.
Vanity Press: Most manuscripts are accepted if the fee is paid.
Will I have someone I can call with questions?
Vendela: Yes. You'll have ongoing support and an assigned account manager.
Vanity Press: Support is generally limited to the production process.
Do you provide author training?
Vendela: Yes. Monthly trainings, masterminds, Q&A sessions, and resources.
Vanity Press: Rarely.
Will I be part of an author community?
Vendela: Yes. Collaboration and networking are core benefits.
Vanity Press: Typically no community component.
Can you help me get into bookstores and libraries?
Vendela: We provide distribution, guidance, and outreach strategies.
Vanity Press: Distribution is often limited to online retailers.
Do you help authors become speakers?
Vendela: Yes. We encourage events, presentations, podcasts, and visibility opportunities.
Vanity Press: Usually not part of the service.
What is your definition of success?
Vendela: Building a sustainable author career.
Vanity Press: Selling publishing packages.
Do you benefit when I sell more books?
Vendela: You keep the royalties, so our focus is helping you grow your platform and reach readers.
Vanity Press: Revenue is often generated primarily from author fees and upsells.
What happens if I publish a second or third book?
Vendela: We help you build an ecosystem around multiple books and long-term growth.
Vanity Press: Each book is generally treated as a separate transaction.
Do you teach authors how publishing works?
Vendela: Yes. Education is a major part of our mission.
Vanity Press: Most services are done for the author rather than taught.
Are you focused on my book or my career?
Vendela: Your career. The book is only the beginning.
Vanity Press: Primarily the book.
Vendela asks:
"How can we help you become a successful career author?"A Vanity Press asks:
"Which package would you like to buy?"Vendela focuses on building authors. Vanity presses focus on selling packages.
Reviews